Clientele Media · The Money Multiplier
One CRM engine. Two front doors. A first-look, clickable prototype of both acquisition funnels, built to plug roughly 42 leads a week back into a single pipeline. Click either lane to walk the full flow the way a lead would.
Lane A · Institutional
Brent's brand. HNW owners, risk-averse families, 50+. Paid traffic → masterclass → booked call.
Lane B · Quiet Luxury
Gen Z / Millennial creators. Organic social → Freedom Number → concept video → call or DM.
Pipelines, stages, tags, custom fields, calendars and recovery automations for both lanes in one account.
Hannah's earthy quiet-luxury refresh and standalone brand-name options for Brent's separate entity.
Working Dead Equity (Lane A) and Freedom Number (Lane B) prototypes. Sliders write to CRM fields.
Note for review: This is a first draft to react to, not a finished site. Copy, numbers, videos and logos are placeholders. The point is to lock the flow, the feel of each lane, and the CRM structure, then iterate fast. Nothing here is wired to live data yet.
Free 90-Minute Masterclass
The strategy high-net-worth families have used for generations to recapture the interest they lose to banks, and put their money to work twice. Watch instantly, no cost.
Enter your details and the full training unlocks on the next screen. No waiting, no confirmation email.
Instant access · No credit card · Your info stays private
What you'll learn
The masterclass breaks a proven strategy into plain language. No jargon, no pitch until you decide you want one.
See exactly how much you hand to banks over a lifetime, then how to route it back to your own system.
Learn the mechanism that lets the same dollar fund your life and keep compounding at the same time.
Turn dead equity into a controlled, tax-advantaged pool you pass to the next generation on your terms.
You're in. Welcome
Watch straight through, or jump to the chapter that fits where you are. When you're ready, book a free strategy call with the team.
Free strategy call
A 30-minute call to map the strategy to your situation. No pressure, just clarity on whether this fits.
Interactive tool
Estimate the interest volume flowing out of your household each year. This is the money a Money Multiplier strategy is designed to recapture.
Over 30 years that's $994,500 in recaptured potential. This estimate saves to your CRM profile so your advisor can tailor the call.
Writes to the CRM: Lane A, Dead Equity amount, lead score, tags lane-a · opt-in · calc-complete.
Money, but make it make sense
I'm Hannah. I help my generation stop renting their financial life from the bank, and start building one they actually own.
Start where you are
Two minutes with a few sliders and you'll see the one number that changes everything.
Your Freedom Number
Slide to match your life. The number updates as you go.
The pool that covers your lifestyle without a paycheck. Here's how to get there faster than you think.
Your Freedom Number plan + a 15-minute concept video. No spam, no passwords.
Writes to the CRM: Lane B, Freedom Number, lead score, tags lane-b · opt-in · calc-complete.
Ready for the next step?
Two easy ways to go deeper. Pick whatever feels right.
Where do you want to start?
Pick what matters most right now and I'll point you to the right short video.
Configuration Blueprint · Week 2 Deliverable
One account, two pipelines, shared automation underneath. This is the exact structure we stand up in your GHL sub-account: pipelines, tags, custom fields, calendars and recovery workflows, so every lead from either lane lands in one place and nothing leaks.
lane | A / B · which brand door they entered |
source | Paid ad, TikTok, IG, referral… |
campaign | Campaign / ad set identifier |
score | Rolling engagement score |
dead_equity_amount | Lane A calculator output |
freedom_number | Lane B calculator output |
video_watch_pct | Masterclass / concept video % |
last_engaged_at | Most recent activity timestamp |
30 min · round-robin across advisory team · Zoom · buffers + reminders on.
20 min · mobile-friendly booking · SMS confirmation + reminders.
Mentor lanes added after initial build. Same structure, own calendars.
Zero-friction standard throughout: no passwords, no CAPTCHA, no email-confirmation walls between click and content. Social DM covers TikTok, Instagram and Facebook, not the YouTube inbox.
Brand Directions · For discussion
Starting points to react to, not final artwork. Hannah's brand evolves toward an earthy, quiet-luxury feel. Brent's becomes its own independently-named entity, separate from The Money Multiplier.
Moving away from the current deep-purple toward soft greens, mint, blush and gold, calm, aspirational, mobile-native. The script hk mark carries over; the palette warms up.
Type: Fraunces (soft serif display) + Figtree (clean body). Feel: Money Mornings, but grown-up and unhurried.
Per direction, this is a distinct, independently-named entity, not "Brent Kesler" and not "The Money Multiplier." It is backed and created by Brent, with its own identity. Options below, name-forward:
Warm, personal, memorable. Positions Brent as the friendly authority who shows you how to be your own bank.
Action-oriented and clear. Doubles as a call to action across ads and organic.
Institutional, discreet, HNW-appropriate. Leans into the "family bank" concept.
Method-forward, sells the system, not the person. Room to scale beyond one face.
Speaks directly to the 50+ legacy motive. Clear promise in the name.
Benefit-first. The whole strategy in three words.
Recommendation: lead with Banker Brent for warmth and recall, hold The Private Reserve as the premium alternative if we want distance from the personal name. Brent's leads stay in the TMM system per the purchase agreement. The new brand is the front door, not a separate CRM.
